Downtown Seattle Association

The visual theme for this event was ‘urban energy,’ conveying the diversity and vitality of Seattle’s downtown and public spaces. The angles in both the typographic treatment and photographs feel bold and create movement in the design, while the subtle texture of white concrete speaks to the urban spirit. The project offered a wealth of design opportunities both in print and digital media, including e-mail blasts, social media images, signage, newspaper ads, and printed invitation and event program.